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In an ideal scenario, content and design harmoniously and consistently complement each other. In case one outshines the other, though, your marketing message will lose its impact and significance, and your goals will recede into the distance. The better you know your customers, their personalities, and what makes them tick, the easier it will be to conceptualize and align content and design to perfectly suit both your company and your customer base. If you succeed, your customers will gain trust. And you will gain regular customers.
By designing your corporate appearance, creating logos and style guides, identifying marketing-relevant topics for you and your target groups, and producing expressive, contemporary texts, images, graphics, and videos.